Why Magento To Develop E-Commerce Site?

The concept of web-based business or e-business is fast taking over the conventional brick and mortar business. Naturally, the popularity of e-commerce sites is increasing in leaps and bounds with every passing day. When it comes to developing online commercial sites, there are hundreds of solutions available. These solutions may range from relatively simple, free online shopping cart systems to highly complicated, paid e-commerce software systems that ask for fees for maintaining online stores.

However, there are a few applications that would offer a wide range of astounding features but would still be available for free. As per the experts, one of the best, most reliable, open source solutions for online trade that is available for free is Magento. This is mainly due to the fact that the solution comes free of cost with no charges needed even for the community version. Besides, it is an open source solution that can be altered by adding customized codes. You can also make updates without any difficulty whatsoever. The installation can be enhanced with the use of extensions and plugins, just like in WordPress. Also, Magento comes up with a wide ranging theming system as well as a comprehensive goodies support, which can be downloaded.

Magento is ostensibly a eCommerce platform that comes up with the most exiting value-added features. It is an open source platform. That is why websites that are developed or designed in Magento, can be constructed at much cheaper rate than the comparative commercial eCommerce websites.

Frankly speaking, Magento today is the most favored as well as popular online commercial software, specifically designed to facilitate conceptualization and growth of online stores or shops. The software is almost indispensable when it comes to controlling and managing various facets of web stores – starting from merchandising to promoting product and services. Some of the most sought-after features of Magento include:

• Centralized web store management system
• Customer-centric navigational features
• Ability to deliver flexible designs
• Ability to offer flexibility in prices
• Online digital marketing
• Facilitating more profitability
• A methodology that is SEO based
• Effective administration of multi-shops
• Suitable for overseas sales
• Secured and safe single-page checking out process
• User-friendly shopping cart with several advanced options
• Responsive design
• Customer-centric reporting

Truly, there are a number of web based technologies that are innovative as well as user friendly. However, the intention of the users should be to opt for the one that will help in building a shopping portal that is robust and at the same time user friendly. Magento is the best bet to do so. In fact, it is fast emerging as one of the best and the most user friendly options for the online retailers. It is highly innovative and an open source CMS that favors online shopping. Besides, its uniquely designed default payment gateway integration feature makes it so special. At present, it is the most preferable CMS tool for structuring online commercial portals.

Let us discuss some of the most dynamic features of a Magento based online shopping portal.

Features that are driven by customers

In this fast changing commercial environment, it is necessary to have customer-centric features on an e-commerce site as these features would help taking care of customers in a much better as well as professional way. This can be done in the following ways:

Customer Segmentation: This feature will help in segmenting the targeted customers in different categories like age, sex, location, buying behavioural patterns and so on. This type of customer segmentation helps in showcasing products in a much streamlined fashion.

Targeted Promotions: This particular Magento feature guarantees better results of all e-commerce store promotional activities.

Product Proposal Tool: It is another very important feature that Magento comes up with. This particular feature makes shopping comfortable as well as easy. Customers are able to choose best products from pop up suggestions.

Points to reward customers: This feature rewards dedicated customers by providing various promotional packages that may include discount coupons, gift vouchers etc. This feature is particularly excellent when it comes to developing and promoting responsive image of e-commerce among customers.

The best Magento application development India teams can help you build web apps within allocated budgets and time schedules.

We provide Magento development services. If you would like to know more about what makes us the best Magento development team, please get in touch with us at Mindfire Solutions.

Fashion Retailer Ensures Multichannel Growth through Magento and Responsive Design

It all started with Peter Millar, a multichannel retailer, dealing in various types of clothing, accessories and sportswear. As consumers increasingly became aware of and began to express interest in their versatile fashion collections, Peter Millar felt the need for an ecommerce platform that would explicitly reflect their brand image and accelerate the business growth process. The company focused on three key parameters:

• Betterment of website design for enhancing the user-experience in order to reflect their brand identity as a luxury retailer more precisely.

• Implementation of an efficient solution that would help the company effectively reach out to its target audience browsing websites through desktops, laptops, Smartphones, tablets and various other devices.

• Extension of the Magento functionality to enhance site performance and cater to channel partners in a more efficient manner, by more gracefully presenting all the product catalogues.

To address each of these requirements, Peter Millar chose to utilize the Magento platform’s flexibility within a responsive design framework to fulfill the business needs through customization of front-end as well as back-end elements. Before detailing on how fashion retailer Peter Millar drove multichannel growth through application of Magento and responsive design, let us explore the positive impacts of these two elements on ecommerce business.

Magento E-Commerce development : The key advantages

Magento offers an open-source freely downloadable CMS platform for website developers. The striking feature is that Magento’s shopping cart can be utilized at no additional cost. This CMS is a boon for ecommerce businesses because of the following reasons:

• Customized Business Solutions: Magento comes in four versions, namely, Magento Community, Magento Enterprise, Magento Enterprise Premium and Magento Go. Each version is designed based on specific business requirements. Moreover, modules, extensions widget, themes and add-ons can be easily customized. Magento also has a mobile friendly version.

• Short Market Time: For any business looking for a platform that can be made available to the market within a short period of time, Magento, with its free design templates, is the ideal choice.

• Search Engine friendly: Magento has inherent SEO features which permit the modification and optimization of web page elements like Meta tags and page titles to ensure better ranking in search engine result pages.

• Currency Updates: Magento’s updated currency format is a boon for international sellers. The straightaway link to WebService X allows this platform to modify item prices according to exchange rate fluctuation.

• Community Shopping: This CMS offers a brilliant platform for indirect marketing by inviting customers to read and write reviews of services and products, save items through the ‘Wishlist’ functionality and promote community shopping through ‘Send a Friend’ option.

• Rich Features: Several product options (bundled, group, configurable, etc) embedded within this CMS platform allows businesses to efficiently organize their stock.

Responsive Design: Benefits for Ecommerce Businesses

• Usability: This is a very important factor so far as Ecommerce websites are concerned. Responsive design allows users to browse your site from desktops laptops or mobiles without downloading specific apps. Moreover, responsive design ensures quick access and high quality full website experience for customers even on mobile devices thus enhancing conversion rates.

• Time and Cost Effectiveness: Since a single website adjusts according to the size of the devices, companies need not spend time or money building and maintaining multiple websites.

How leveraging Magento and Responsive Design helped Peter Millar

The responsive framework enabled Peter Millar to provide world-class user experience across a range of devices. With an upgraded look and feel of the website, the multichannel retailer was able to rope in the company spirit within the site. Extra effect was added through application of color swatching in the pages containing product details, so that manifold apparel options can be gracefully represented. The implementation of an interactive store locator ensured the flow of visitors to local retail outlets. The page loading speed was also accelerated through Magento’s hosting configuration and caching functionality.

The responsive framework coupled with an effective CMS like Magento, enabled Peter Millar to enhance its site visits, including visits through mobile devices. There was also a rise in organic conversion rate and order value across desktops and mobiles. This is a significant indication for fashion retailers, intending to drive multichannel growth, to switch to Magento within a responsive framework.

We provide Magento development services. If you would like to know what makes us expert Magento developers, please contact us at Mindfire Solutions.